The U.S. Carters lands in Shanghai

[ 2008-11-04 ]


Currently, the children’s wear brand "Carter 's" makes its Mainland China debut on the Bund by the Huangpu River, which is regarded as the landmark building of Shanghai and a high-end fashion chamber.

Shanghai Garchi Dress & Ornaments Co.,Ltd. is the general agent of the well-known U.S. children's wear brand OSHKOSH, launching an attrack once again this time. It operates "Carter's" franchised by the U.S. company, which shows its great strength and confidence in children’s wear market of China.

On the same day, the representatives of Shanghai Bailian Group, Huaihai Young Supplies, Gold Square, Jiuguang Department Store, Isetan Meilong, Shanghai Pacific, Parkson, Beijing Lufthansa, Beijing Pacific, Parkson Qingdao, Zhengzhou Grand Kingbird, Chongqing Department Store, Chengdu Pacific, CITIC Shenyang, Shenyang New Mart, Suzhou Taihua Mall and Changsha Wangfujing had attended this product introduction meeting.

Shao Keqin, the general manager of Shanghai Huaihai Young Supplies said that although the entering of Carters will prick up the competition in the children’s wear market in China, this U.S. children's wear brand has a long history, profound culture and good market prospect, which is viewed as a potential one of the international brands.

On the other hand, the international children's wear brands enter China one after another, which also shows that China has become a children's wear market with "strategic vital importance." With the advent of baby boom of the first generation only-children, the children's wear market has hundreds of millions of "attractive pies"