[ 2008-11-13 ]
Recently, the fabrics for early winter are displayed in China textile city more and more, and the sales partially go smoothly. On the first floor of District 2 and the third floor of District 3, Northern Market, and the second floor of Union Market in China Textile City, "Nylon/Polyester Fancy Stripe" comes into the market at a few shops, which welcomed by all customers. The purchase for small quantity of different varieties tends to be active, and parts of large business shops casually receive the pre-sales purchase for medium quantity of products. The fabrics have new styles, pure colors and excellent quality, attracting target customers to actively purchase for products in different colors. Partial shops dealing in this kind of fabric have good sales in this time. Marketing the products is becoming the highlight on the sales.
This kind of fabric, warp mainly 150DDTY low-elastic filament (adopt 800 low-twisted twister), weft using the main material 320D nylon/polyester compound filament (the blended spinning composition proportion N15%, T85%; adopt 800 low-twisted twister). This woven fabrics take the plain structure of figured weave texture, which are woven by water-jet looms. It has a unique weaving style. The fabric using the figured fancy stripe are favored by target customers for new styles. After the technological process of reducing weak alkali each time, the fabric possesses soft handle and good drape property. By adopting the processes of pre-shrinking, dyeing, setting and so on, the fabric has good dyeing and finishing process with good color fastness. The surface of the finished fabric is characteristic with double colors or mixed colors. New dyeing process in the weaving will win the market; The whole fabrics are displayed on the market in same colors. The fabrics on the market are mainly in various dark and light colors, such as dark black, navy, grass green, beige, green, red, purple, dark green, blue, light green, light yellow, light gray etc. The pre-sales purchase for fabrics in target colors are getting active. The finished fabrics have good air permeability and good feeling in touch.
The recent wholesale price of the fabric in width 150 cm and about 460?80 g/m is between 18.50?9.00 yuan/m; This kind of fabric has higher added value than the ordinary chemical fiber products, dominating the market by new styles. The fabric is the ideal fabrics often used for making casual coats, suits, suit skirts and fashion trousers for ladies in early winter. Because of the composition proportion of raw materials and new technological process of dyeing and finishing, the fabrics are widely favored by the customers from target secondary markets. The purchase for small quantity of different varieties are relatively active. The fabrics in special colors are welcomed by target apparel accessories manufacturers and trading companies, and small orders for required colors rise up slightly. Because of the unique styles, novel fancy stripe and pure and natural colors, the fabrics are popular among all consumers. This kind of fabric is favored by the target customers from medium and large-size markets in Guangzhou, Shenzhen Guangdong, Kunming Yunnan, Shishi Fujian, Nanchang Jiangxi, Zhenzhou Henan, Wuhan Hubei, Shi Jiazhuang Hebei and so forth. Among them, the purchase for small quantity of different varieties is relatively active. At present, the settlement on RMB is accepted by parts of foreign customers. The foreign orders on this series tend to be active partially. Some of cloth companies with a shop in front and a factory behind, marketing dept. of manufacturers and large business shops take the advantage on the market. The foreign customers from India and Southeast Asia like this kind of fabric very much. The orders for different colors are getting active. Some cloth companies with a shop in front and a factory behind and large business shops casually receive the medium-size orders on fabrics in target colors from foreign customers.
Due to the influence of the international financial crisis, the foreign orders for this series are not adequate, and the foreign orders on finished garment in each apparel manufacturer still have a limit, so the trade volume is hard to catch up with that in the same period of last year. To cope with the international financial crisis, cloth companies with a shop in front and a factory behind, marketing dept. of manufacturers and large business shops contracting the machines are moving the target markets from Europe and America to Asia, Africa and Latin America, and exploiting the sales market shares of ASEAN, Southeast Asia, South Africa, West Africa and Brazil and other Latin American markets. They expand the emerging international market shares on the sales strategy of globalization and widen the domestic demand to solidify the old customer sales network of national secondary markets and fashion accessories to curb the business risks brought by the international financial crisis.
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