[ 2008-10-19 ]
ITALIAN leather goods manufacturer Furla has opened its first flagship store on the Chinese mainland at Shanghai Times Square. The store on the complex's ground floor is the first in the world to adopt the 81-year-old brand's new display style, launched in Milan earlier this year.
An elegant combination of advanced architectural materials and inviting, graceful furniture, the spacious venue displays a complete range of Furla collections, including handbags, shoes, small leather goods, sunglasses, jewelery, watches, and the new men's line "Furla Uomo." In the center of the store is an eye catching, eight-meter sculpture of black lacquered iron on which the newest collections are displayed.
Furla is known for making functional bags with timeless, recognizable details. This autumn and winter, it introduces a new palette of browns and greens.
Perfect for work occasions, the structured bags are made of calf leather with crocodile/python prints to echo the season's craving for accessories in treasured materials.
Jewelry pieces in the same autum hues are made big and bold, with lots of layers around the neck or the wrist.
Furla operates six stores on the Chinese mainland with two in Shanghai and two more set to open by the end of the year.
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