[ 2008-07-21 ]
Joseph Abboud, an apparel company from the USA, has announced plans to open its first store in China in autumn of 2008 and will open 15 stores across the country before the end of the year.
Marty Staff, president and CEO of Joseph Abboud, said that to prepare for the opening of their first China store, a batch of high-quality men's clothes will be shipped from New Bedford, the location of their factory, to Shanghai. In addition, the company will launch its 2009 spring series in China in January 2009.
Joseph Abboud's stores in China will be managed by Judger Group, its authorized cooperative partner. Products sold in these stores will include sports clothes, outdoor clothes, shoes, and bags.
Joseph Abboud and Judger Group's plan for 2008 is to open 15 specialty department stores and high-end retail stores in China, including the flagship stores in Shanghai and Beijing, before the end of the year. The first batch of five stores will be opened in autumn of 2008. In summer of 2009, they will open more stores in cities such as Hangzhou, Ningbo, and Wuxi. By 2012, the store number will be increased to 100, of which half will be department stores.
Founded in 1987, Joseph Abboud Co. is a sophisticated American Lifestyle brand with expanding number of product lines, including men's apparel and accessories, boy's apparel, and home furnishings. With various brand names, Joseph Abboud's products are available in superior department stores and specialty stores throughout the United States, Canada, Japan, and Taiwan.
About The Joseph Abboud Brand
The Joseph Abboud Brand (www.josephabboud.com/) embodies sophisticated American style for traditional menswear. The Joseph Abboud brand instills confidence through tailored collections and unique sportswear that are crafted from the world's finest fabrics and defined by superior fit, exceptional quality and remarkable luxurious style.
Since 2004, the Company has made a successful transition from men's suit designer to global lifestyle brand. Joseph Abboud can now outfit a man in style throughout his entire life, thanks to lines of clothing for men and boys and a growing collection of casual wear. In addition, the Company has an expanding universe of products ranging from luggage to footwear to eyewear to home furnishings. Abboud brand names include Joseph Abboud, JOE Joseph Abboud, Joseph Abboud BOYS, and Joseph Abboud Home.
The Company concentrates on only on the very best retailers and specialty stores and is constantly looking for ways to improve the customer experience and reinforce its relationship with the stores that carry its products. Joseph Abboud products aren't everywhere - the large majority of domestic sales occur in about 415 "doors" in the U.S. The Company carefully chooses where to sell Joseph Abboud fine menswear and other products and intensively markets the products in those select locations. As a result, our customers develop a strong affinity to the Joseph Abboud brand.
Overseas, Joseph Abboud is partnering with leading licensees as the Company develops new products, expands into new markets and generates profitable top-line growth.
Abboud Suits "Made in the U.S.A." Will Be among the Product
Offerings at New China Locations, Expanding the Reach of Global Joseph
Abboud Lifestyle Brand
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment