2008-09-21

Huahai Road in Shanghai home to Hermes

[ 2008-09-16 ]


THE fourth "Hermes Home" will make its debut in Huaihai Road along with several other upmarket brands as the street turns into a fashion window for the 2010 Shanghai World Expo, Jiefang Daily reported today.

The Hermes flagship store will be found at Huaihai Zhong and Songshan Roads covering more than 4,000 square meters. It will be a landmark for stylish Huahai Road with an outlet that will include not just retail but a fashion house and art gallery and is planned to open in April 2010.

It is part of a program to turn Huahai Road into a street of fashion and style.

In an "energetic and creative" section between Ruijin Er Road and Chongqin Nan Road, at 550 Huahai Road "The Barbie Experience Hall" will be found spreading over 7,000 square meters.

As well leading retailers "H&M," "C&A," "ZARA" and "Y By" will be neighbors in a fashion center.

The "Classic Century" project area between Shaanxi Nan Road and Ruijin Er Road on 796 Huaihai Road project will soon be welcoming visitors. The developer the Richemont Group has signed a contract to rent the garden at No. 796, Huaihai Road for boutique shops Dunhill and Vacheron Constantin, leading private club Kee and the ShanghaiArt Gallery by October.

The fashion area will see more upmarket hotels opening in the third stage of Xintiandi. Seven streets around Huaihai Road will be renovated at
the same time, including Chendu, Yandang, Madang and Maoming Road.

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