For LVMH, China Is Fashion Retail's Future

The flagship Louis Vuitton brand controls 18 stores in China, and plans to add another 10 through 2008. So far, those locations in Beijing and Shanghai are posting revenues comparable to major fashion centers, including New York, Paris and Rome. In fact, last year, revenues from the Asian market, excluding Japan, reached $19.23 billion, at average exchange rates, making up roughly 17% of the house's global sales.